A store inside another store? Why not, the marketing concept works fine. Let's take a look at it from the designers' view!
Nowadays the shop in shop concept is so common that some customers wouldn't even notice that they entered a suchlike store. How can be these shops so successful and what are the rules of their design and construction?
guidance at a priority place - Derma Center, Allee Pharmacy, Budapest
The "shop in shop" means a separate island in a bigger store dedicated to a single brand, where you can buy extra services or high-quality products. The design separation might be low-keyed or even a straight counterpoint, it depends on the shop owner's purpose - anyway, we always make the decision on personal creative consultations.
Biolage shop in shop
Our solutions have one point in common: the island is always made for a premium quality brand, whose special appearance results in a better customer experience and brings higher prestige for the whole shop.
L`oreal Professionnel shop in shop
This rule has a high impact on the design process: we only build shop in shops from the best premium quality materials and with the most detailed planning. That way we don't have to install any walls to separate the shop's premium space - customers will certainly feel the difference and see the added design values.
Vichy Derma Center
Thuswise we create premium brand communication, also raising the class of the whole shop interior. Entering our shop in shops, you can immediately feel that you arrived to a first-class place - where premium quality is surely within your reach!