The renovation of Valentina stores continues: our next stop is Szent István boulevard in Budapest. Let's see how we adapted our franchise shop design concept to a fast-paced downtown location!
When developing the design of the Váci road flagship store, we also aimed to renew the entire Valentina store chain. The image developed there was designed in such a way that it can be used in almost any layout:
the flexible shop design works great in a mall and also in a classic store opening onto the street.
The downtown location proved to be a good place to test our concept. A unique feature of this small rental property is the gallery-style, high-ceilinged shop space - an exciting opportunity to design a generous interior, which also includes the brand's typical system, shapes and surfaces.
Product display walls, gondolas, floor and wall coverings were made according to the common design, and the unique lamp composition suspended in the high ceiling space is also reminiscent of the store on Váci Street. The barrier of the gallery, on the other hand, is a special element that we used for communication: large advertising graphics were placed here. We placed individually designed covers with exciting lines on the cash desk and the heaters,
and the result fits perfectly into the concept of Valentina's renewed shop design.
With this, we not only used the interior design image developed at the flagship store, but also developed it further, emphasizing the uniformity and organized overall image of the brand. An effective renewal, which was also welcomed by customers - we are eagerly waiting to see which store will be next!
Designers, creators:
Daniel Decsi, Armand Lukacs, Benjamin Horvath
More pictures:
http://www.facebook.com/orangecube.kft
www.facebook.com/orangecubeorangecube
More info:
https://valentinacipo.hu/
Designers, creators:
Daniel Decsi, Armand Lukacs, Benjamin Horvath
More pictures:
http://www.facebook.com/orangecube.kft
www.facebook.com/orangecubeorangecube
More info:
https://valentinacipo.hu/