What defines a brand? How to create a new interior design concept? We were looking for answers to such questions while creating the design of the new flagship Valentina shop on the Váci road, Budapest.
Valentina reached a new level: the quality shoe distributor chain decided to create its new, comprehensive interior design image! We were pleased to receive this challenge where
we could not only design and build a flagship store, but could also improve the company's marketing philosophy.
How to transform diversity to a uniform shop design? We think the point is to place the products into a conceptual, airy space, where lights and communication surfaces guide the customer's eyes, leading them to find the best product for his or her personality. Well, let's build that!
We started with dismantling: we got under the skin, down to the structure to provide space for the latest shop design solutions. The store's portal had a repainting and waterproofing, got new ventilation grids, facade covering and sunshades, while we built new ceiling, floor cover, bulkheads and door openings inside.
To finish the shop-front, we put great lighting graphics and a surrounding, luminous frieze to achieve a quality look, also enhanced by transparent glass shelves floating on metal wires. Inside, we extended the customer space with bright, fine contrasted surfaces and gentle lights. Finally, we combined the strict system of display shelves and gondolas with free-formed lighting elements.
By this project, we lived through the experience of a brand renewal and enriched Váci road with a new design shop. In the future, the flagship store will be followed by new ones, developing Valentina to a well-known brand.
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More articles:
www.facebook.com/orangecube.kft
www.orangecube.hu/en/work