How to make a facelift truly impressive? At Vision Express Árkád renewal, we fructified our architectrual marketing experience – let’s see the results!
A facelift is quite easy to mess up, mainly if you don‘t apply some basic rules. Fortunately, Vision Express shop was saved by our vital accuracy: we transformed the store to the showroom of design and communication solutions.
During our cooperation with Vision Express, we experimented a number of shop floor plan variations and built mockups of the selected spectacle wall units. Dismantling almost nothing in the existing shop, we wanted to create a fresh interior with a gripping look that sells products effectively – while the well-known brand image and positioning towards customers is left untouched.
Key points were the large spectacle display walls: indirect lighting along inside and outside of walls, the finely arranged brand areas and the premium product displays made browsing among products amusing. As another marketing weapon, we used shiny cross-selling and up-selling infographics for a higher customer affection.
Finally, we revitalized the shop while its brand personality remained, so it could attract new and keep regular customers. Since this flagship store, all the Hungarian Vision Express shops are going to be refreshed by our well developed design concept – what a successful facelift!
More pictures:
www.facebook.com/orangecube.kft
www.facebook.com/orangecubeorangecube
More info:
www.visionexpress.hu
More pictures:
www.facebook.com/orangecube.kft
www.facebook.com/orangecubeorangecube
More info:
www.visionexpress.hu