Shop in shop in a pharmacy? Our innovation is to flesh out the new shop design concept at the segment of medicine - our last work is the Derma Center for Vichy and La Roche Posay brands!
A pharmacy could be much more than selling medicines - its profile can be extracted by many services, mainly that are connected with personal health-care and cosmetology. We developed the new concept for international brands Vichy and La Roche Posay: the all-new service area is a place for special brand products distribution, and also for professional dermatological consultancy.
Our aim was to create a seeded shopping area that is an impressive, well-marked space for high-prior products. Compared with the pharmacy’s other parts, Derma Center is a totally different place: there are no severe cupboards or common materials.
The new, prime area emphasizes the specialty of quality products sold here.
Although Derma Center was managed as a separate shop, we did not border it physically with walls - we highlighted the new function by processing a unique brand-appearance. High-gloss materials are fresh and healthy, ordered by gently rounded design. We placed graphic symbols to ease browsing, and exposed all products with hidden lights. The concept is finished by the uniquely designed cash register.
Using effective brand communication, we created a seeded shopping area, that is now placed into a special pharmacy. Thanks to our innovation, the shop in shop concept was successfully adapted and Derma Center could became a medical centre where health and premium brands appear altogether.
More pictures:
www.facebook.com/orangecube.kft
www.facebook.com/orangecubeorangecube
More info:
www.allee.hu
More pictures:
www.facebook.com/orangecube.kft
www.facebook.com/orangecubeorangecube
More info:
www.allee.hu