There is a wonderful place in Europe where creativity, elegance and welfare can wing without borders. Now let´s travel here: we built a stand at the top European watch exhibition - this is the Swiss Baselworld!
Every year in March, Basel is the center of the western luxury world - this is the home city of the largest European watch and jewelry exhibition, the Baselworld. In the midst of the Dubai-like luxury, we could also find the shining Zeon stand that is the result of an outstanding Orange Cube project!
The show's excitement factor was boosted by some special design requirements. For example, the shop-front had to have a height of 6,5 to 7 meters, and we also had to fit the organizer team's design policy. Fever was loaded!
Of course, our stand floored the paper: our 18-metres wide wall graphics held a separate world where a 1920s style Ingersoll watch saloon, a premium courtroom and a Braun watch section could live together in a beautiful harmony.
Finally, we can proudly say that the result of our Swiss tour is a fantastic multibrand stand that finely expresses the unique Zeon identity - anyway, it was coded for success. At this frenetic Swiss design whirl, we certainly proved that the world of watches is not only about time anymore!
More pictures:
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More info:
www.baselworld.com
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More info:
www.baselworld.com