[META]
 
 

when product is a service

Virtual products

 
 
 
 

What can we take in hand at a bank's stand, and what is the purpose of a shopping mall info desk? Well, here you can't grab anything - the product is the service itself. In turn, the Orange Cube team knows, how to sell it.

Virtual products
What can you buy at the Palace of Arts stand?
It's quite funny to face that we have a relatively "easy" task if we are asked to design something for an average company that sells physical products. However, it's true: we have an existing product range as a great inspiration, and the whole design method has restricted frames. But what do we have, if there are no products?
Virtual products
 In the sea of informations - Infopult, Allee
For example, a lot of excitements, and interesting functions. Our task can be an info desk design at a cool shopping mall, a ticket selling point, or even a promotional stand of a bank - all of them are extraordinary creatures. In addition, most of these companies have a well-known brand image with an effective logo and colors, philosophy and history, so everything that can be connected with a service.
Virtual products
Vidanet stand - the Internet selling point
How can we create design from these? Well, with a bit of abstraction: these stands are three-dimensional gates to the service companies' virtual world, showing the brands' own personality with easily remarkable, individual concepts. Wow, what a design challenge!
Virtual products
AXA Bank's mobile stand is attractive everywhere, location doesn't matter!
Multimedia equipment and interactive messages are their most important parts, and all of them require high-end technical knowledge. We work with huge displays, LED-walls, lighting informational boards and giant prints: in effect, these stands are great communication interfaces.
Virtual products
Gatekeeper stand is a considerable one.
Our bigger stands and shop interiors also have a well-planned customer journey. This way we design the customer's path what is a carefully built communication line, selling the service even better. Nice to see how effective things can be created this way!
Virtual products
 Theatre tickets from the best place - Islands of Culture stands, Allee
As a result, our service stands and shops give a great experience for the customers, introducing the brand's values at the same time. If the staff has talented members, no doubt that the brand is going to be successful!

More articles:
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www.orangecube.hu
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